Figure out how to position your brand
Posted: Thu Feb 13, 2025 10:41 am
Maybe you’re able to emphasize a lower price point. Perhaps you botim data r product has a feature that’s one of a kind. Finding those opportunities goes hand in hand with researching your market.
Maintain a strong pulse on your industry at large
Today’s marketing world evolves at a rate that’s difficult to keep up with.
Fresh products. Up-and-coming brands. New marketing tools. Consumers get bombarded with sales messages from all angles. This can be confusing and overwhelming.
By monitoring market trends, you can figure out the best tactics for reaching your target audience.
Types of market research
Not everyone conducts market research for the same reason. While some may want to understand their audience better, others may want to see how their competitors are doing. As such, there are different types of market research you can conduct depending on your goal.
Interviews
Interview-based market research allows for one-on-one interactions. This helps the conversation to flow naturally, making it easier to add context. Whether this takes place in person or virtually, it enables you to gather more in-depth qualitative data.
Buyer persona research lets you take a closer look at the people who make up your target audience. You can discover the needs, challenges and pain points of each buyer persona to understand what they need from your business. This will then allow you to craft products or campaigns to resonate better with each persona.
Maintain a strong pulse on your industry at large
Today’s marketing world evolves at a rate that’s difficult to keep up with.
Fresh products. Up-and-coming brands. New marketing tools. Consumers get bombarded with sales messages from all angles. This can be confusing and overwhelming.
By monitoring market trends, you can figure out the best tactics for reaching your target audience.
Types of market research
Not everyone conducts market research for the same reason. While some may want to understand their audience better, others may want to see how their competitors are doing. As such, there are different types of market research you can conduct depending on your goal.
Interviews
Interview-based market research allows for one-on-one interactions. This helps the conversation to flow naturally, making it easier to add context. Whether this takes place in person or virtually, it enables you to gather more in-depth qualitative data.
Buyer persona research lets you take a closer look at the people who make up your target audience. You can discover the needs, challenges and pain points of each buyer persona to understand what they need from your business. This will then allow you to craft products or campaigns to resonate better with each persona.