They are just owned by the parent company
Posted: Thu Feb 13, 2025 10:42 am
Again, make sure you have the resources. But if it's very, very different in branding or audience or intent from the content on your main website, I might consider separating them. Another example of this is sometimes you have a parent company and they own a lot of different companies, but that's where the similarities stop.
All the different subsidiaries have nothing to do with each other. I would probably say that it is wise to separate them into their own unique domains. They definitely have unique branding. They are cameroon number data different companies. They are just owned by the same company. In these situations, it might make sense to separate them, but just know that they will have no ranking advantage over each other because they are completely separate domains.
4. Temporary or seasonal campaigns
The fourth business objective we're going to talk about is a temporary or seasonal campaign. This isn't that common, but I thought I'd just mention it. Sometimes a business wants to run a conference or sponsor an event or get a lot of media attention for an initiative that their business does or offers, and it's just an event-based, seasonal type of thing.
In these situations, it might make sense to have a microsite that is fully branded for that event. It's not necessary. For example, Moz has MozCon, and the entire folder is located at Moz.com/MozCon. You don't have to do this, but if you want to brand it uniquely, it's definitely an option for you.
This can be really good for the press too. I've only seen it in my experience, I don't know if it's common or not, but sometimes the press tends to just link to the homepage because that's what they know. They don't link to a specific page on your site. They don't always know where it's located. It's much easier to link to the main domain. If you want to create links specifically for the event that are really relevant, you might want to do a microsite or something like that.
All the different subsidiaries have nothing to do with each other. I would probably say that it is wise to separate them into their own unique domains. They definitely have unique branding. They are cameroon number data different companies. They are just owned by the same company. In these situations, it might make sense to separate them, but just know that they will have no ranking advantage over each other because they are completely separate domains.
4. Temporary or seasonal campaigns
The fourth business objective we're going to talk about is a temporary or seasonal campaign. This isn't that common, but I thought I'd just mention it. Sometimes a business wants to run a conference or sponsor an event or get a lot of media attention for an initiative that their business does or offers, and it's just an event-based, seasonal type of thing.
In these situations, it might make sense to have a microsite that is fully branded for that event. It's not necessary. For example, Moz has MozCon, and the entire folder is located at Moz.com/MozCon. You don't have to do this, but if you want to brand it uniquely, it's definitely an option for you.
This can be really good for the press too. I've only seen it in my experience, I don't know if it's common or not, but sometimes the press tends to just link to the homepage because that's what they know. They don't link to a specific page on your site. They don't always know where it's located. It's much easier to link to the main domain. If you want to create links specifically for the event that are really relevant, you might want to do a microsite or something like that.