Sephora upgraded the app with an AI
Posted: Thu Feb 13, 2025 11:00 am
Sephora's sales had reached $323,484,905.31 by the end of 1997. Sephora expanded globally, launching its first flagship store in New York City in 1998. This marked the company's foray into the European market, with Italy as its first target. Sephora began by acquiring several smaller chains in Italy, including the 46-store Laguna chain in 1999, Kharys in 1998, and Boidi in 2000. Sephora had more than 100 stores in Italy by 2005, including its flagship location in Milan, which opened the same year.
Sephora launched its website in 1999, hosted by Beauty Insider Community, one of the largest physician data beauty forums in the world. However, the transition to online shopping did not take off immediately.
In 2010, Sephora developed a special mobile app that allows customers to access detailed product descriptions and reviews by scanning 2D barcodes. Through the app, customers could sync their Beauty Insider loyalty accounts across devices, read brand content and create their shopping lists.
extension, Virtual Artist, which uses facial recognition to allow customers to virtually try on makeup products. In 2004, Sephora launched an anti-wrinkle product that became one of the company’s most popular global bestsellers.
Sephora's selective retail division had sales of $4.3 billion in 2005, and in the same year, the company launched an expanded line of Sephora skin care products. In the same year, Sephora introduced several in-store services such as hair styling, a smile bar, an eyebrow bar and a nail bar to increase sales.
Sephora launched its website in 1999, hosted by Beauty Insider Community, one of the largest physician data beauty forums in the world. However, the transition to online shopping did not take off immediately.
In 2010, Sephora developed a special mobile app that allows customers to access detailed product descriptions and reviews by scanning 2D barcodes. Through the app, customers could sync their Beauty Insider loyalty accounts across devices, read brand content and create their shopping lists.
extension, Virtual Artist, which uses facial recognition to allow customers to virtually try on makeup products. In 2004, Sephora launched an anti-wrinkle product that became one of the company’s most popular global bestsellers.
Sephora's selective retail division had sales of $4.3 billion in 2005, and in the same year, the company launched an expanded line of Sephora skin care products. In the same year, Sephora introduced several in-store services such as hair styling, a smile bar, an eyebrow bar and a nail bar to increase sales.