New rules for e-shops – What does GPSR bring?
Posted: Sun Feb 16, 2025 3:42 am
The new European General Product Safety Regulation (GPSR) comes into force on December 13, 2024 , bringing significant changes for e-commerce operators across the European Union, including the Czech Republic. The GPSR aims to strengthen consumer protection and ensure that all products you put on the market are safe. If you do business online and own a template e-shop or a custom e-shop , this means new obligations and adjustments for you regarding the operation of e-commerce. In this article, you will learn what exactly the regulation applies to and how to prepare for it.
What is GPSR and who does it apply to?
GPSR, or EU Regulation 2023/988 on General Product Safety, replaces the previous directive on this subject. The regulation applies to all entities placing products on the EU market, i.e. manufacturers, importers, distributors and sellers, including e-shop operators. The regulation applies to all products - new, used, repaired and refurbished, with the exception of certain categories such as medicinal products, food or live plants and animals.
New obligations for e-shops
E-commerce operators must ensure that their online stores meet the following requirements:
1. Product information provision
The e-shop must clearly state information about the manufacturer Vietnam WhatsApp Number Data of the product, including the name, as well as the email and postal address. If the manufacturer is based outside the EU, it is necessary to provide details of its European representative.
2. Product identification data
Each product must be clearly identifiable through information such as a photo, type, batch or series number. The e-shop must make this information available directly on its website.
3. Warning and safety information
Where relevant, e-shop operators should also include warning and safety information on products that inform consumers about the possible risks associated with using the product.
4. Reporting dangerous products
If an e-shop operator discovers that any of the products sold pose a risk to consumers, they must immediately inform the relevant authorities via the Safety Business Gateway platform , inform customers and suppliers, and take measures to eliminate the risk.
5. Cooperation with supervisory authorities
E-shops must cooperate with supervisory authorities, such as the Czech Trade Inspection , and provide them with all necessary information and documentation regarding the safety of the products sold.
Woman searching for products through a tailor-made e-shop
How to prepare your e-shop for GPSR?
To comply with GPSR requirements, e-shops must take the following steps:
Adding product information – In the e-shop administration, you must enter the necessary product information, such as name, address, or email. For a larger number of products, you can use bulk data import.
Adding security information – Security information can be added directly to the product detail. You can also contact the e-commerce platform support for assistance with bulk import.
Verifying compliance with legislation – You must regularly check that all products sold meet current legislative requirements and standards regarding product safety.
Why is it important to be prepared?
Failure to comply with GPSR requirements can lead to sanctions such as inspections , suspension of sales or financial penalties . In addition, transparent and accurate product information strengthens customer trust and increases their satisfaction. Implementing GPSR requirements in advance will also facilitate the transition to new legislative conditions and minimize the risk of complications.
The GPSR regulation brings new challenges for e-shop operators, but with appropriate preparation and use of available tools, these changes can be successfully managed, ensuring product safety for consumers and the smooth operation of online business. If you are not sure whether your e-shop complies with the current European Union regulation, contact our specialists from Expert Dev at any time . As a digital agency, we can offer you a comprehensive solution to meet the GPSR requirements and at the same time optimize your e-shop. In addition to providing all the necessary information about the products required by the new regulation, we will also provide you with a number of other services . These include, for example, the development of 2D and 3D product configurators - these will make it easier for customers to choose or connect the e-shop to the Helios system for effective inventory and order management, as well as other work that e-shop management includes. This will make your online shop not only compliant with legislation, but also attractive to your target group customers .
What is GPSR and who does it apply to?
GPSR, or EU Regulation 2023/988 on General Product Safety, replaces the previous directive on this subject. The regulation applies to all entities placing products on the EU market, i.e. manufacturers, importers, distributors and sellers, including e-shop operators. The regulation applies to all products - new, used, repaired and refurbished, with the exception of certain categories such as medicinal products, food or live plants and animals.
New obligations for e-shops
E-commerce operators must ensure that their online stores meet the following requirements:
1. Product information provision
The e-shop must clearly state information about the manufacturer Vietnam WhatsApp Number Data of the product, including the name, as well as the email and postal address. If the manufacturer is based outside the EU, it is necessary to provide details of its European representative.
2. Product identification data
Each product must be clearly identifiable through information such as a photo, type, batch or series number. The e-shop must make this information available directly on its website.
3. Warning and safety information
Where relevant, e-shop operators should also include warning and safety information on products that inform consumers about the possible risks associated with using the product.
4. Reporting dangerous products
If an e-shop operator discovers that any of the products sold pose a risk to consumers, they must immediately inform the relevant authorities via the Safety Business Gateway platform , inform customers and suppliers, and take measures to eliminate the risk.
5. Cooperation with supervisory authorities
E-shops must cooperate with supervisory authorities, such as the Czech Trade Inspection , and provide them with all necessary information and documentation regarding the safety of the products sold.
Woman searching for products through a tailor-made e-shop
How to prepare your e-shop for GPSR?
To comply with GPSR requirements, e-shops must take the following steps:
Adding product information – In the e-shop administration, you must enter the necessary product information, such as name, address, or email. For a larger number of products, you can use bulk data import.
Adding security information – Security information can be added directly to the product detail. You can also contact the e-commerce platform support for assistance with bulk import.
Verifying compliance with legislation – You must regularly check that all products sold meet current legislative requirements and standards regarding product safety.
Why is it important to be prepared?
Failure to comply with GPSR requirements can lead to sanctions such as inspections , suspension of sales or financial penalties . In addition, transparent and accurate product information strengthens customer trust and increases their satisfaction. Implementing GPSR requirements in advance will also facilitate the transition to new legislative conditions and minimize the risk of complications.
The GPSR regulation brings new challenges for e-shop operators, but with appropriate preparation and use of available tools, these changes can be successfully managed, ensuring product safety for consumers and the smooth operation of online business. If you are not sure whether your e-shop complies with the current European Union regulation, contact our specialists from Expert Dev at any time . As a digital agency, we can offer you a comprehensive solution to meet the GPSR requirements and at the same time optimize your e-shop. In addition to providing all the necessary information about the products required by the new regulation, we will also provide you with a number of other services . These include, for example, the development of 2D and 3D product configurators - these will make it easier for customers to choose or connect the e-shop to the Helios system for effective inventory and order management, as well as other work that e-shop management includes. This will make your online shop not only compliant with legislation, but also attractive to your target group customers .