Source: Reuters Institute
Posted: Sun Feb 16, 2025 3:47 am
The crisis poses a particular threat to local media, which have proven themselves more useful than ever during the pandemic. However, the public values local newspapers – even before the crisis, 47% of respondents across countries said they were very interested in local media.
Support from governments and companies like rcs database Facebook and Google alone will not be enough to save local media. Media, and especially local media, urgently need to address the challenge of finding new viable business models, attracting the next generation and achieving digital transformation.
In the face of the crisis, online payment models, whether subscription, membership, donations or micropayments, will continue to develop. Some countries have seen a significant increase in payment for online information, for example 20% (+4) in the United States and 42% (+8) in Norway.
However, there is a "winner takes most" trend in these countries - between a third and half of subscriptions go to major national brands. In all countries, most people who pay for news subscribe to only one media outlet. In the US and Norway, however, a minority (37% in the US and 38% in Norway) have two or more subscriptions, often to a local newspaper or trade magazine.
Support from governments and companies like rcs database Facebook and Google alone will not be enough to save local media. Media, and especially local media, urgently need to address the challenge of finding new viable business models, attracting the next generation and achieving digital transformation.
In the face of the crisis, online payment models, whether subscription, membership, donations or micropayments, will continue to develop. Some countries have seen a significant increase in payment for online information, for example 20% (+4) in the United States and 42% (+8) in Norway.
However, there is a "winner takes most" trend in these countries - between a third and half of subscriptions go to major national brands. In all countries, most people who pay for news subscribe to only one media outlet. In the US and Norway, however, a minority (37% in the US and 38% in Norway) have two or more subscriptions, often to a local newspaper or trade magazine.