Interpreting data for opportunities
Posted: Sun Feb 16, 2025 4:30 am
Reading time: 11 minutes
Conversion is an essential part of successful digital marketing , and even if you use multiple digital channels, it is very likely that the transition from lead to customer will occur on your website.
That's why it's so important to create a strategy focused on optimizing website conversions over time so that you always achieve good results.
The name of this strategy is CRO ( Conversion Rate Optimization ).
No matter the size of your business or what your niche is, CRO can help you greatly increase your marketing ROI .
Curious to find out how? Our comprehensive guide will show you everything you need to know to master CRO.
In this guide you will see:
What is CRO
Why CRO is important
CRO Basics
3 myths about CRO
5 mistakes that even specialists make
8 useful tools to increase conversions
How to perform efficient A/B tests
How to interpret your tests and find the ideal variations
5 Advanced CRO Tricks to Optimize Your Results
What is CRO?
The term CRO stands for " Conversion Rate Optimization ." But what does it really mean? Let's understand it once and for all.
By using digital marketing, you are likely to turn your site into a prospecting and sales channel, where leads can request a quote or even hire a service.
But out of all your visitors, how many are actually achieving this goal and becoming your customers ? The number that shows this is known as the conversion rate.
The idea behind CRO is precisely to optimize the conversion rate, that is, to make your sales process more efficient and earn more money as a result.
This is done primarily through testing that seeks to understand what works best to convince visitors to a page to take the desired action for them.
There are a variety of elements to test and different ways to do it, but the goal is always the same: convince more people to complete the purchase process.
Why is CRO important?
It's good to understand that your site's traffic , even organic, comes at a cost. So, knowing what to do with it is very important to achieve your marketing and sales goals.
CRO exists to help you ensure that as much of that traffic as possible is translated into sales and that valuable opportunities are not lost due to errors in the conversion process.
Look at two valuable reasons to understand what CRO can do for your business:
Save time and money
It doesn't take much thought to understand the impact CRO has on a business in terms of time and money to achieve results.
After all, the higher your conversion rate, the shorter the time it will take to reach your revenue goals.
But where does the money saving come from? On the one hand, think about how much you lose by having a low conversion rate.
Additionally, if you have a favorable situation, you will be able to redirect more investments towards loyalty and win in the long term instead of focusing only on attracting traffic to compensate for low conversion rates.
Better results without increasing work
Imagine the following situation: you have a SaaS product that costs $29.90 per month, with a conversion rate of 5% and a monthly average of 1,000 visits.
This means that for every 1,000 visitors who access the product landing page , 50 become customers, generating a monthly income of $1,495.00.
After running an A/B test , you manage to increase your conversion rate to 8% just by changing the background image of the page. What does that represent in financial terms?
Every 1000 visitors, instead of 50, you'll have 80 new customers, right? That's $2,392.00 in monthly revenue, or $897.00 more.
Basically, you increase the recipe without having to change anything in the product itself or make a bigger investment in marketing, just by optimizing the channel that was already used to sell it.
CRO Basics
Like any marketing strategy, CRO follows a method. The more committed you are at each stage of the process, the better the results will be.
Here are the basic steps to ensure that CRO is applied correctly and is relevant to your marketing strategy:
Collect information
Testing should be done based on collected data lawyer data, not just on hypotheses or assumptions.
Therefore, take considerable time to do research and gather information that will be useful to make the right changes and prevent your tests from failing to identify what actually works.
There are several ways to collect such data, such as:
accompanying metrics analysis tools;
conduct user research on the site itself
interview current customers about the product and the purchasing process;
conduct usability testing.
All of these options are useful for providing quantitative and qualitative data that will help you run accurate and successful tests.
After you've collected enough data, you'll still need to know how to interpret it for real opportunities for improvement in your conversion process.
In other words, don't just look at numbers, try to understand what they say about the wants and needs of your potential customers.
Conversion is an essential part of successful digital marketing , and even if you use multiple digital channels, it is very likely that the transition from lead to customer will occur on your website.
That's why it's so important to create a strategy focused on optimizing website conversions over time so that you always achieve good results.
The name of this strategy is CRO ( Conversion Rate Optimization ).
No matter the size of your business or what your niche is, CRO can help you greatly increase your marketing ROI .
Curious to find out how? Our comprehensive guide will show you everything you need to know to master CRO.
In this guide you will see:
What is CRO
Why CRO is important
CRO Basics
3 myths about CRO
5 mistakes that even specialists make
8 useful tools to increase conversions
How to perform efficient A/B tests
How to interpret your tests and find the ideal variations
5 Advanced CRO Tricks to Optimize Your Results
What is CRO?
The term CRO stands for " Conversion Rate Optimization ." But what does it really mean? Let's understand it once and for all.
By using digital marketing, you are likely to turn your site into a prospecting and sales channel, where leads can request a quote or even hire a service.
But out of all your visitors, how many are actually achieving this goal and becoming your customers ? The number that shows this is known as the conversion rate.
The idea behind CRO is precisely to optimize the conversion rate, that is, to make your sales process more efficient and earn more money as a result.
This is done primarily through testing that seeks to understand what works best to convince visitors to a page to take the desired action for them.
There are a variety of elements to test and different ways to do it, but the goal is always the same: convince more people to complete the purchase process.
Why is CRO important?
It's good to understand that your site's traffic , even organic, comes at a cost. So, knowing what to do with it is very important to achieve your marketing and sales goals.
CRO exists to help you ensure that as much of that traffic as possible is translated into sales and that valuable opportunities are not lost due to errors in the conversion process.
Look at two valuable reasons to understand what CRO can do for your business:
Save time and money
It doesn't take much thought to understand the impact CRO has on a business in terms of time and money to achieve results.
After all, the higher your conversion rate, the shorter the time it will take to reach your revenue goals.
But where does the money saving come from? On the one hand, think about how much you lose by having a low conversion rate.
Additionally, if you have a favorable situation, you will be able to redirect more investments towards loyalty and win in the long term instead of focusing only on attracting traffic to compensate for low conversion rates.
Better results without increasing work
Imagine the following situation: you have a SaaS product that costs $29.90 per month, with a conversion rate of 5% and a monthly average of 1,000 visits.
This means that for every 1,000 visitors who access the product landing page , 50 become customers, generating a monthly income of $1,495.00.
After running an A/B test , you manage to increase your conversion rate to 8% just by changing the background image of the page. What does that represent in financial terms?
Every 1000 visitors, instead of 50, you'll have 80 new customers, right? That's $2,392.00 in monthly revenue, or $897.00 more.
Basically, you increase the recipe without having to change anything in the product itself or make a bigger investment in marketing, just by optimizing the channel that was already used to sell it.
CRO Basics
Like any marketing strategy, CRO follows a method. The more committed you are at each stage of the process, the better the results will be.
Here are the basic steps to ensure that CRO is applied correctly and is relevant to your marketing strategy:
Collect information
Testing should be done based on collected data lawyer data, not just on hypotheses or assumptions.
Therefore, take considerable time to do research and gather information that will be useful to make the right changes and prevent your tests from failing to identify what actually works.
There are several ways to collect such data, such as:
accompanying metrics analysis tools;
conduct user research on the site itself
interview current customers about the product and the purchasing process;
conduct usability testing.
All of these options are useful for providing quantitative and qualitative data that will help you run accurate and successful tests.
After you've collected enough data, you'll still need to know how to interpret it for real opportunities for improvement in your conversion process.
In other words, don't just look at numbers, try to understand what they say about the wants and needs of your potential customers.