7. Analyze and share the results of your experiment
Posted: Sun Feb 16, 2025 5:03 am
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Use the Tag Performance Report to organize, run and analyze your social media experiment results, including your paid campaigns.
Sprout Social Cross-Network Paid Performance report. The report highlights total spend, impressions, web conversions and other metrics.
Read our guide on creative testing for more tips and examples for conducting social media experiments.
Review the results of your experiment to identify new ig data opportunities or add insights to your records.
If you’re trying to gain executive buy-in, especially for further testing or resources, you’ll need to communicate and create an effective data story to highlight why your company will benefit from your suggested next steps.
Using Sprout, you can easily access automated, presentation-ready reports to help illustrate your data story. Create custom reports, like this Facebook Performance Summary that includes impressions, engagements, post link clicks and publishing behavior for various content types:
A screenshot of Sprout's Facebook Summary. Metrics include impressions, engagements, post link clicks and publishing behavior (plotted on a colorful line graph).
Use experiments to optimize engagement and growth
Here’s a quick overview of the seven steps:
Use the Tag Performance Report to organize, run and analyze your social media experiment results, including your paid campaigns.
Sprout Social Cross-Network Paid Performance report. The report highlights total spend, impressions, web conversions and other metrics.
Read our guide on creative testing for more tips and examples for conducting social media experiments.
Review the results of your experiment to identify new ig data opportunities or add insights to your records.
If you’re trying to gain executive buy-in, especially for further testing or resources, you’ll need to communicate and create an effective data story to highlight why your company will benefit from your suggested next steps.
Using Sprout, you can easily access automated, presentation-ready reports to help illustrate your data story. Create custom reports, like this Facebook Performance Summary that includes impressions, engagements, post link clicks and publishing behavior for various content types:
A screenshot of Sprout's Facebook Summary. Metrics include impressions, engagements, post link clicks and publishing behavior (plotted on a colorful line graph).
Use experiments to optimize engagement and growth
Here’s a quick overview of the seven steps: