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11 ecommerce trends you should keep in mind in 2025

Posted: Mon Dec 23, 2024 4:48 am
by ayesha11
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By David García Toledo
E-commerce is already a fundamental part of the global retail market. In Spain, according to Statista, a quarter of purchases are made online, with this sector reaching historic highs in the last quarter of 2023, exceeding 22.5 million.

Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.

The most important trends in ecommerce for 2025



This new year, the ecommerce market seems to be loaded with several interesting trends, some of which we have already started to see in this last period of 2024. Do you want to hr directors mailing list know what they are so you can stay up to date and not be left behind? Well, this article is for you. We have compiled some of the most interesting ecommerce trends for 2025 so that you can adjust your strategies and remain competitive. And if you feel like doing more research, we encourage you to discover all the marketing trends that 2025 has in store, where we show you the most important ones from the most prominent business sectors. Let's get started!



YouTube Shopping Expands
YouTube Shopping is a YouTube feature that allows content creators to connect their online store (or that of another brand) to their channel to promote and sell products. It works in a very similar way to the Instagram shop, which also allows you to tag products and create a kind of online catalog.

YouTube Shopping dates back to 2022 thanks to an agreement between the video platform and Shopify, and since then, they have not stopped adding new features. The latest one arrived in 2024 in the form of an “affiliate program” , which allows creators to tag products directly in their videos so that users can buy them directly.