Webinars to answer common questions
Posted: Sun Feb 16, 2025 5:20 am
Where does content marketing fit into the marketing pipeline?
Content marketing can fit into every part of the marketing funnel. When you approach content marketing as a strategy, you’ll want to note where each type of content fits in.
This section will cover the type of content that fits in the instagram data awareness, consideration, conversion/decision, loyalty and advocacy stages.
Awareness stage
In the awareness stage, your audience has a need, but might not know that there’s a solution for it. That’s why in this stage, you address their pain points, challenges and questions.
The best type of content you can provide in the awareness stage is informational and educative, which includes:
How-to guides
“What is” blog posts
Industry reports
Informative infographics
Educational videos
User-generated content (UGC)
For example, for a payment software, this content might look like an article explaining how to do your taxes or a short video with tax hacks to post on social. In this stage, content is informational and educative to appeal to a larger audience and build new connections.
Content marketing can fit into every part of the marketing funnel. When you approach content marketing as a strategy, you’ll want to note where each type of content fits in.
This section will cover the type of content that fits in the instagram data awareness, consideration, conversion/decision, loyalty and advocacy stages.
Awareness stage
In the awareness stage, your audience has a need, but might not know that there’s a solution for it. That’s why in this stage, you address their pain points, challenges and questions.
The best type of content you can provide in the awareness stage is informational and educative, which includes:
How-to guides
“What is” blog posts
Industry reports
Informative infographics
Educational videos
User-generated content (UGC)
For example, for a payment software, this content might look like an article explaining how to do your taxes or a short video with tax hacks to post on social. In this stage, content is informational and educative to appeal to a larger audience and build new connections.