Here are the top signals the Instagram Explore page uses:
Posted: Sun Feb 16, 2025 5:40 am
Explore decides what to show you by looking at two things: your past interactions, and other accounts who like the same content you do. This helps Instagram get to know you better, and surface new posts and accounts you might enjoy.
The content itself: How popular is a post? line data How quickly is it receiving likes, comments, shares and saves?
Interaction history: If you have interacted with anyone who shows up in your Explore page, they may show up again.
User activity (generally and in Explore): What kinds of posts do you like, save or comment on? And how have you historically interacted with the Explore page?
Info about the account that posted: How popular has their content been recently?
What to avoid to show up in Explore
The biggest tip here is to ensure your posts don’t violate Instagram’s Community Guidelines—i.e., avoid showing potentially sensitive content.
Doing this will prevent your content from being shared in Explore.
Changes to the Instagram algorithm in 2022
There isn’t one big, new Instagram algorithm this year—luckily. While the algorithms have remained largely the same since around 2021, that doesn’t mean the Instagram algorithm hasn’t evolved.
The content itself: How popular is a post? line data How quickly is it receiving likes, comments, shares and saves?
Interaction history: If you have interacted with anyone who shows up in your Explore page, they may show up again.
User activity (generally and in Explore): What kinds of posts do you like, save or comment on? And how have you historically interacted with the Explore page?
Info about the account that posted: How popular has their content been recently?
What to avoid to show up in Explore
The biggest tip here is to ensure your posts don’t violate Instagram’s Community Guidelines—i.e., avoid showing potentially sensitive content.
Doing this will prevent your content from being shared in Explore.
Changes to the Instagram algorithm in 2022
There isn’t one big, new Instagram algorithm this year—luckily. While the algorithms have remained largely the same since around 2021, that doesn’t mean the Instagram algorithm hasn’t evolved.