Understand your customers for targeted engagement.
Posted: Sun Feb 16, 2025 5:56 am
To truly understand your customers, go beyond analyzing data points. Customers have unique likes, intentions, and needs, which vary depending on innovations, seasons, or trends. Actively engage with them. Learn to delight and excite them without overwhelming them. Tools like Sprout’s social media engagement tool help you understand what loan data customers expect from you and how to address them.
A screenshot of a Listening Performance Sentiment Summary in Sprout. It depicts percentage of positive sentiment and changes in sentiment trends over time.
Complement your market research with data sources. Look through social media analytics to see how customers use your products or services and what content resonates with them the most.
Sprout Social Performance Dashboard
Learn from industry leaders
It’s one thing to learn about building an omnichannel experience; quite a different ball game to build a successful one. Why not start by learning from industry leaders?
These are companies that have a successful track record of creating seamless experiences across their channels. Take Starbucks, for example. On the surface, they’re like any other coffee shop, but with an immersive omnichannel strategy, they transformed their brand into an $80 billion business.
Pick the top 2-3 successful companies in your industry. Study their strategies and approaches to gain insight into their omnichannel’s strengths and weaknesses. For example, how do they interact with their audience on social media? This will help you know what to capitalize on and what common pitfalls to avoid.
A screenshot of a Listening Performance Sentiment Summary in Sprout. It depicts percentage of positive sentiment and changes in sentiment trends over time.
Complement your market research with data sources. Look through social media analytics to see how customers use your products or services and what content resonates with them the most.
Sprout Social Performance Dashboard
Learn from industry leaders
It’s one thing to learn about building an omnichannel experience; quite a different ball game to build a successful one. Why not start by learning from industry leaders?
These are companies that have a successful track record of creating seamless experiences across their channels. Take Starbucks, for example. On the surface, they’re like any other coffee shop, but with an immersive omnichannel strategy, they transformed their brand into an $80 billion business.
Pick the top 2-3 successful companies in your industry. Study their strategies and approaches to gain insight into their omnichannel’s strengths and weaknesses. For example, how do they interact with their audience on social media? This will help you know what to capitalize on and what common pitfalls to avoid.