Instagram or Facebook? Which is more beneficial for you to promote?

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Promotion on social networks is the basis of every quality online campaign, for which Instagram and Facebook are used in particular. LinkedIn or Twitter are not used enough in the Czech Republic to reach the general public. However, if you have a limited budget and you have to choose only one social network, which one should you choose? Even though Instagram belongs to Facebook, their users differ significantly. Which platform is more advantageous for you in terms of promotion directly for you? You will find out in today's article.

Target group
In order to choose which social network will be more beneficial for you, you need to have a clearly defined target group . More than 60% of Instagram users are under 35 years old. This age group has been using Instagram more since 2015, and Facebook's popularity is declining among them. On the other hand, Facebook dominates the 40+ age group. Although this age group is also on Instagram, it is not as well represented there.

This beautifully illustrates the importance of target groups. So, if we Spain WhatsApp Number Data consider it only from the perspective of age and do not take into account other aspects, then if the product is intended for the population under 35, you will better reach your target group on Instagram. In other cases, it is advisable to focus on Facebook.


Product type
Another important parameter that will help you make a decision is the type of product or service you offer. This division is closely linked to the users who are on each network. Based on these target groups, we need to decide where they are more represented.

However, if we were to try to generalize which products or services are more suitable for individual social networks, on Instagram we most often encounter products that are in the fashion, cosmetics, and technology categories. On the other hand, on Facebook we encounter more promotion of services, articles, and recruitment campaigns. However, there is no rule that it has to be that way. All of these categories more or less overlap.