Collaborate with social media influencers and increase

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The effectiveness of those campaigns.
Influencer marketing has been in vogue for a long time, but there is also a new trend within this marketing field: companies have not yet started to approach micro-influencers.

Micro-influencers are rising creators or social media influencers who have between 10,000 and 50,000 followers. While they don't have millions of followers, they tend to have a higher engagement with their audience.

Another benefit is that micro-influencers cost a lot less than mega-influencers or celebrities. But make sure you choose the right influencers based on your industry or niche by doing some research on each influencer's profile and posts.

By the way, did you know that Shopify launched Shopify Collabs to help merchants connect and work with creators or influencers? You can check out this article to learn everything you need to know about Shopify Collabs .

Top platforms for influencer marketing:

Choosing the right influencer platform is just as important as choosing the right influencer. Statistics from Influencer Marketing Hub suggest that TikTok is the top channel for influencer campaigns in terms of usage. But you may need to look at where your target audience is located.

influencer marketing on tiktok
11. Host a social media contest
Below is one of the Christmas marketing gift ideas that can realtor email lists also increase your social media following. Running a social media contest can help you generate engagement and increase enthusiasm from your existing followers/customers. Also, it can attract new followers who may want to join the contest.

Come up with an interesting idea for a contest and offer cool prizes for the winner or top 3 places so that people will love to participate in the contest. Check out this Twitter contest from Divoom , a company that makes stylish speakers and pixel art designed gadgets.

Also appealing to fans is the increased size of the prize pool and new giveaways.

Announcing the upcoming pixelart drawing contest : It's the most wonderful time of the year, ALMOST! Let's celebrate the winter holidays with pixel art. For this christmas , we're increasing the prize pool size with some new giveaways, so enter now! contestgiveaway divoom Christmas pic.twitter.com/UC98R5gxM5

Pro tip: If you don’t have enough followers on your social media accounts to run a contest, you can collaborate with influencers who have followers in your niche to promote your contest on their profiles. That way, you can leverage their audience to drive more engagement for your contest.