The largest percentage of the audience is made up of men aged 18 to 24 (17.9%), as well as women aged 25 to 34 (14.8%).
In Ukraine, since the spring of 2017, the number bahamas telegram data of Instagram users has almost doubled, reaching 14 million people. In January 2022, the audience has already grown to 17.3 million. Thus, promotion on Instagram turns out to be one of the most effective ways to promote a brand. But it should be understood that with the beginning of a full-scale war, this figure has decreased.
Instagram statistics
Advantages and disadvantages of advertising on Instagram
Instagram is one of many channels for interacting with your audience, and like any other channel, it has its advantages and disadvantages.
Benefits of advertising on Instagram
Large audience reach and the ability to get quick results.
Precisely target your ads to your target audience with targeting settings.
A variety of formats and methods that allow you to creatively demonstrate your product, idea or business.
Disadvantages of advertising on Instagram
High competition in many niches, making it difficult to stand out among other brands, both large and small.
Constant platform updates and new requirements for advertisers, which requires you to have constant updated information about social network algorithms and trends.
Difficulty measuring results, as not all users who like your creatives are ready to make a purchase or other targeted action.