What is scope, for sure?
Posted: Mon Feb 17, 2025 8:46 am
Paid reach is, of course, the other side of the coin in this story: it is a reach achieved through the use of advertising tools such as Facebook Ads or Instagram Ads, by running ad campaigns.
And now, what are impressions?
To understand the general context of the classic social media battle , reach vs. impressions, we must know the other "competitor."
Impressions are a metric that tells us how many times content is displayed on users' screens. In short, it is a "screen impression" of a post from an account.
This is precisely where confusion about reach vs. impressions arises, since australia phone number list reach tells us the number of users who actually see a post.
On the other hand, impressions are the number of times the content is displayed on the screen, but this does not mean that the user has detailed it, much less interacted with it.
So we can say that an impression is, simply, a view that can be repeated for the same publication through the same user.
For example, if you see a post on Instagram in the "Explore" section, but then a friend shares that same material with you, it will count as two impressions.
And now, what are impressions?
To understand the general context of the classic social media battle , reach vs. impressions, we must know the other "competitor."
Impressions are a metric that tells us how many times content is displayed on users' screens. In short, it is a "screen impression" of a post from an account.
This is precisely where confusion about reach vs. impressions arises, since australia phone number list reach tells us the number of users who actually see a post.
On the other hand, impressions are the number of times the content is displayed on the screen, but this does not mean that the user has detailed it, much less interacted with it.
So we can say that an impression is, simply, a view that can be repeated for the same publication through the same user.
For example, if you see a post on Instagram in the "Explore" section, but then a friend shares that same material with you, it will count as two impressions.