What motivates you to order and what discourages you?
Posted: Mon Feb 17, 2025 8:52 am
The goal of the phone call is simply to find out how the customer thinks and translate that into the form of the website. From the perspective of wireframe, UX, design or copy. To involve the end customer in the creation of the website as a main player.
It sounds simple, but even at AITOM we had to come to this point years ago. Finding out in practice that in the chain of agency-client-input study-great ideas-wonderful execution... we are missing a crucial link - how the end user really sees it. Bingo. Pick up the phone and call him? Would it be that easy? Actually, yes, if you have, as we know... experience, courage and a well-set process.
So at AITOM we simply pick up the phone and, using our own methodology, ask directly those who will use the emerging website.
What are you actually looking for on the web? Is it really what we think?
What is getting in the way of you on the website and what is missing?
What made you decide to become a customer of this company?
A few simple structured questions will usually bring a completely overseas chinese in canada data new perspective to website creation . We will process the results into a clear study, which will result in:
What is really important for the end customer
How to adapt wireframe, design, copy or other components to it
How to design comprehensive online strategies
A performance increase of tens of %? Is it really enough to pick up the phone?
We at AITOM enjoy telephone surveys. We learn things that we would have had difficulty thinking of on our own. We know (almost) everything about websites, but more heads means more. Especially when they are the heads we are making the website for.
A typical example was the creation of a website for a well-known relationship consultant. In the original proposal, we designed the pages for more than 10 areas that the coach helps his clients with. We focused on the complexity of his offer and looked for a way to reflect it in a new wireframe. And the telephone survey? It proved us wrong. We found that 90% of website visitors are looking for only one of two things – the consultant's profile and a Skype consultation. We adapted the wireframe to this and the number of inquiries increased manifold. So simple, but we wouldn't have figured it out ourselves.
It sounds simple, but even at AITOM we had to come to this point years ago. Finding out in practice that in the chain of agency-client-input study-great ideas-wonderful execution... we are missing a crucial link - how the end user really sees it. Bingo. Pick up the phone and call him? Would it be that easy? Actually, yes, if you have, as we know... experience, courage and a well-set process.
So at AITOM we simply pick up the phone and, using our own methodology, ask directly those who will use the emerging website.
What are you actually looking for on the web? Is it really what we think?
What is getting in the way of you on the website and what is missing?
What made you decide to become a customer of this company?
A few simple structured questions will usually bring a completely overseas chinese in canada data new perspective to website creation . We will process the results into a clear study, which will result in:
What is really important for the end customer
How to adapt wireframe, design, copy or other components to it
How to design comprehensive online strategies
A performance increase of tens of %? Is it really enough to pick up the phone?
We at AITOM enjoy telephone surveys. We learn things that we would have had difficulty thinking of on our own. We know (almost) everything about websites, but more heads means more. Especially when they are the heads we are making the website for.
A typical example was the creation of a website for a well-known relationship consultant. In the original proposal, we designed the pages for more than 10 areas that the coach helps his clients with. We focused on the complexity of his offer and looked for a way to reflect it in a new wireframe. And the telephone survey? It proved us wrong. We found that 90% of website visitors are looking for only one of two things – the consultant's profile and a Skype consultation. We adapted the wireframe to this and the number of inquiries increased manifold. So simple, but we wouldn't have figured it out ourselves.