How to set goals for a new website?
Posted: Mon Feb 17, 2025 9:12 am
You can see the difference yourself. This is how the wireframe and graphical preview of the homepage differ:
Wireframe product detail Graphic design: product detail
Glastetik glassworks did not previously operate in the Czech Republic, so it did not even have a website. So the question arises, how to set goals when you have nothing to start from. To a certain extent, you can be inspired by the results of websites from other countries. However, each market has its own specifics.
We design a marketing strategy
As part of the initial study, we also suggested to Glastetics options for overseas chinese in europe data presenting the website to people from the target group. We practically always design a marketing strategy for large projects.
B2B has certain specifics in marketing. In B2C, we would probably focus more on visual social networks, such as Instagram and Pinterest. Individual campaigns should differ according to the personas that we defined in advance. Among other things, we proposed one entire campaign to target architects and interior designers :
Facebook targeting demo
This is not enough in B2B, so we recommended Glastetika to focus on PR in industry magazines.
Recommended marketing tools
Meanwhile, we will focus on SEO, which we understand much better. SEO is a long-term process, we expect the first results in 3 to 6 months. He sketches out how the website will look, how and where the conversion paths will lead, and also suggests some technical functionalities.
Only when there is a wireframe does the graphic designer step in . Very often, he "draws" some text elements differently - he puts them in boxes or simply works with them in a way that conveys the message that a particular element is supposed to convey.
Wireframe product detail Graphic design: product detail
Glastetik glassworks did not previously operate in the Czech Republic, so it did not even have a website. So the question arises, how to set goals when you have nothing to start from. To a certain extent, you can be inspired by the results of websites from other countries. However, each market has its own specifics.
We design a marketing strategy
As part of the initial study, we also suggested to Glastetics options for overseas chinese in europe data presenting the website to people from the target group. We practically always design a marketing strategy for large projects.
B2B has certain specifics in marketing. In B2C, we would probably focus more on visual social networks, such as Instagram and Pinterest. Individual campaigns should differ according to the personas that we defined in advance. Among other things, we proposed one entire campaign to target architects and interior designers :
Facebook targeting demo
This is not enough in B2B, so we recommended Glastetika to focus on PR in industry magazines.
Recommended marketing tools
Meanwhile, we will focus on SEO, which we understand much better. SEO is a long-term process, we expect the first results in 3 to 6 months. He sketches out how the website will look, how and where the conversion paths will lead, and also suggests some technical functionalities.
Only when there is a wireframe does the graphic designer step in . Very often, he "draws" some text elements differently - he puts them in boxes or simply works with them in a way that conveys the message that a particular element is supposed to convey.