How to measure the value of your company website?
Posted: Mon Feb 17, 2025 10:12 am
The basis for considering the value of a corporate website is its potential to generate new revenue or sales. Valuing your website is similar to evaluating other items on the business balance sheet: it requires professional skills and the ability to recognize what creates value on the website:
How many sales is your website getting? None? How many denmark mobile database contacts are coming through your contact form on the website? None, right? Well, with a website geared towards getting contacts , with constant inbound marketing work , leads will come in regularly. With these contacts, you can feed a database that can be worked with a CRM from a commercial point of view.
What metrics does your website have? How many visitors? From where? These numbers may not seem very interesting to you, but they are well-founded indications of where your business will go, whether you like it or not. If your website doesn't have traffic, no one will consider you.
What technology does your website use? Were SEO strategies taken into account during its development ? Are you using marketing software platforms such as Marketo or HubSpot to help it gain momentum? If you are not clear on the answers, it is clear that you need to reconsider the usefulness of your website and include it in your balance sheet as an asset.
Would you like us to audit your website to show you its value? This requires the insight of an experienced marketing professional. At Bannister Global we can help you do this and consider the strategy to achieve change.
How many sales is your website getting? None? How many denmark mobile database contacts are coming through your contact form on the website? None, right? Well, with a website geared towards getting contacts , with constant inbound marketing work , leads will come in regularly. With these contacts, you can feed a database that can be worked with a CRM from a commercial point of view.
What metrics does your website have? How many visitors? From where? These numbers may not seem very interesting to you, but they are well-founded indications of where your business will go, whether you like it or not. If your website doesn't have traffic, no one will consider you.
What technology does your website use? Were SEO strategies taken into account during its development ? Are you using marketing software platforms such as Marketo or HubSpot to help it gain momentum? If you are not clear on the answers, it is clear that you need to reconsider the usefulness of your website and include it in your balance sheet as an asset.
Would you like us to audit your website to show you its value? This requires the insight of an experienced marketing professional. At Bannister Global we can help you do this and consider the strategy to achieve change.