How Brands Can Innovate With Pinterest In 2021
Posted: Mon Feb 17, 2025 10:49 am
With more than 478 million active users worldwide and 240 million pins saved to date by countless users, Pinterest is much more than just a place that houses tons of photos, graphics, links, and creative inspiration. Given that it’s a very user-driven social media platform which lends itself to visual content created by influencers and other people, Pinterest is an excellent place for finding user-generated content (UGC.)
Moreover, Pinterest has features that make it an ideal platform for brands to use as a regular marketing channel to share UGC. From developing video profiles to creating a “shop” tab for brands to feature their products, Pinterest has many tools for companies to utilize.
Given that many unique features are already in place and that more are released every few months on Pinterest, it’s important for brands to learn all the ways to implement them to achieve the most beneficial outcomes. The following advice highlights the many methods brands can use to innovate with Pinterest.
Share UGC Directly to Pinterest
High-quality and engaging visual content can come directly from your customers. Posting UGC is a good tactic for growing engagement on Pinterest. With 3.5 million monthly views on Pinterest, Alo Yoga uses ios database the platform to engage with potential customers by showcasing their products with UGC. Similarly, Million Dollar Baby posts UGC of nursery rooms on their account with links to the featured products, and their page generates 1.7 million monthly views.
alo yoga pinterest profile of customer photos
million dollar baby's pinterest profile with customer photos
Tag Products in Idea Pins
Most recently, Pinterest announced that creators have the ability to make their Idea Pins shoppable. Idea Pins are a multi-page video format where creators post inspirational videos such as tutorials and product reviews; they can now also tag products in their Idea Pin. This feature makes it easier for brands to collect UGC as they can search for tagged Idea Pins products. Simultaneously, it allows brands to directly link their products to any UGC they feature on their Pinterest accounts.
Moreover, Pinterest has features that make it an ideal platform for brands to use as a regular marketing channel to share UGC. From developing video profiles to creating a “shop” tab for brands to feature their products, Pinterest has many tools for companies to utilize.
Given that many unique features are already in place and that more are released every few months on Pinterest, it’s important for brands to learn all the ways to implement them to achieve the most beneficial outcomes. The following advice highlights the many methods brands can use to innovate with Pinterest.
Share UGC Directly to Pinterest
High-quality and engaging visual content can come directly from your customers. Posting UGC is a good tactic for growing engagement on Pinterest. With 3.5 million monthly views on Pinterest, Alo Yoga uses ios database the platform to engage with potential customers by showcasing their products with UGC. Similarly, Million Dollar Baby posts UGC of nursery rooms on their account with links to the featured products, and their page generates 1.7 million monthly views.
alo yoga pinterest profile of customer photos
million dollar baby's pinterest profile with customer photos
Tag Products in Idea Pins
Most recently, Pinterest announced that creators have the ability to make their Idea Pins shoppable. Idea Pins are a multi-page video format where creators post inspirational videos such as tutorials and product reviews; they can now also tag products in their Idea Pin. This feature makes it easier for brands to collect UGC as they can search for tagged Idea Pins products. Simultaneously, it allows brands to directly link their products to any UGC they feature on their Pinterest accounts.