How to identify them?
Posted: Tue Feb 18, 2025 3:48 am
To reach them, it is necessary to know very well the characteristics of the users that make up the brand's communities, and thus be able to offer them experiences that provide emotional value to that brand-user relationship .
To identify them, you must actively listen on social networks and forums to understand what the community surrounding the brand thinks, feels or thinks about it. There are several methods that facilitate india mobile database their identification, such as filtering hashtags related to the brand or the traditional system, which is through search engine alerts , and thus you will know what the desires and concerns of the brand's followers are.
Once identified, it is necessary to find out if they are suitable to be brand ambassadors. How? Taking into account some KPIs (key performance indicators):
Brand involvement . This is generally assessed based on the number of times the brand lover mentions the brand. Although it may be the case that they mention it only a few times, that is not a reason to rule it out. The objective is to increase the community of customers, and if this user achieves this growth with each publication, no matter how few they mention it, they are achieving their goal.
Reach . You need to have a social profile with a high reach to reach as many users as possible, because it is useless if the speaker is limited to a few. It is possible that a brand lover has more presence on one social network than another, so it is necessary to evaluate which one he or she stands out on so that he or she can be the brand ambassador on that social platform.
To identify them, you must actively listen on social networks and forums to understand what the community surrounding the brand thinks, feels or thinks about it. There are several methods that facilitate india mobile database their identification, such as filtering hashtags related to the brand or the traditional system, which is through search engine alerts , and thus you will know what the desires and concerns of the brand's followers are.
Once identified, it is necessary to find out if they are suitable to be brand ambassadors. How? Taking into account some KPIs (key performance indicators):
Brand involvement . This is generally assessed based on the number of times the brand lover mentions the brand. Although it may be the case that they mention it only a few times, that is not a reason to rule it out. The objective is to increase the community of customers, and if this user achieves this growth with each publication, no matter how few they mention it, they are achieving their goal.
Reach . You need to have a social profile with a high reach to reach as many users as possible, because it is useless if the speaker is limited to a few. It is possible that a brand lover has more presence on one social network than another, so it is necessary to evaluate which one he or she stands out on so that he or she can be the brand ambassador on that social platform.