What marketing actions can be automated?
Posted: Tue Feb 18, 2025 4:16 am
It's easy to think of email marketing when we hear about marketing automation , but to stick to that would be like thinking that a newspaper is only good for wrapping fish or covering the floor when we paint a room.
There are many possible uses for automation software and some are probably more appropriate. Let's look at the most common ones:
Social networks . Planning and publishing jordan mobile database content on social networks (in no case, attention and response to users) through an automation tool is a good way to have a clear picture of our overall strategy and to save time. As a small nuance, there are certain actions that should always be avoided on social networks, such as automated welcome messages for new followers or word-for-word responses to different users. Automation should provide personalization, not robotization of messages.
Email marketing . We're not talking about using email as a spam tool. Unfortunately, it's a more common technique than it should be, but in inbound marketing we're talking about the opposite. Adequate segmentation provides context to the content so that sending an email is not indiscriminate, but a personal, precise and programmed response to the user's behavior and (voluntary) interactions with the brand.
Lead generation . A key step in inbound marketing is converting website visitors into leads, so that they voluntarily leave their contact information in exchange for something.
There are many possible uses for automation software and some are probably more appropriate. Let's look at the most common ones:
Social networks . Planning and publishing jordan mobile database content on social networks (in no case, attention and response to users) through an automation tool is a good way to have a clear picture of our overall strategy and to save time. As a small nuance, there are certain actions that should always be avoided on social networks, such as automated welcome messages for new followers or word-for-word responses to different users. Automation should provide personalization, not robotization of messages.
Email marketing . We're not talking about using email as a spam tool. Unfortunately, it's a more common technique than it should be, but in inbound marketing we're talking about the opposite. Adequate segmentation provides context to the content so that sending an email is not indiscriminate, but a personal, precise and programmed response to the user's behavior and (voluntary) interactions with the brand.
Lead generation . A key step in inbound marketing is converting website visitors into leads, so that they voluntarily leave their contact information in exchange for something.