What to ask?
Posted: Tue Feb 18, 2025 4:26 am
Will I have unlimited access to my advertising account? What if I want to end the cooperation, will I keep my advertising accounts? The only correct answer to these questions from the agency is "yes".
Choosing an agency
Professionalism
A professional agency will offer you a suitable solution straight away. They won't ask you to choose advertising systems and keywords. After all, that's what you're hiring them for.
What to ask?
What advertising systems do you recommend? Advertising systems are Google Adwords, Seznam Sklik, Facebook Ads and others. There is also the eTarget system, but not many agencies use it. For example, in Slovakia it is very important. The agency should recommend a suitable combination and suggest how much to invest in which system and why.
How often do you change and adjust your campaigns? PPC fantuan database works as an auction - the higher your bid, the more likely your ad will be displayed. So, you need to check your ads often. Part of management is campaign optimization and tuning or testing.
What about keywords? No one will tell you in advance how many keywords to target for your ads. That requires keyword analysis. If an agency offers you a PPC campaign for hundreds of words without analysis, it is not professional and its services are likely to be of poor quality.
How much will a click cost me? Again, this cannot be said in advance with absolute precision. The agency can only tell you a very detailed and approximate price in advance. PPC ads work in the form of an auction with competitors. You can agree on a monthly budget in advance.
Can you measure conversions from your ads? It takes a bit of setup, but of course it is possible. Without conversion tracking, you can't evaluate whether your PPC campaign is paying off or not.
Do you guarantee results? A quality agency will stand behind its work. There are also agencies that reflect the management fee on the results of the campaign.
Choosing an agency
Professionalism
A professional agency will offer you a suitable solution straight away. They won't ask you to choose advertising systems and keywords. After all, that's what you're hiring them for.
What to ask?
What advertising systems do you recommend? Advertising systems are Google Adwords, Seznam Sklik, Facebook Ads and others. There is also the eTarget system, but not many agencies use it. For example, in Slovakia it is very important. The agency should recommend a suitable combination and suggest how much to invest in which system and why.
How often do you change and adjust your campaigns? PPC fantuan database works as an auction - the higher your bid, the more likely your ad will be displayed. So, you need to check your ads often. Part of management is campaign optimization and tuning or testing.
What about keywords? No one will tell you in advance how many keywords to target for your ads. That requires keyword analysis. If an agency offers you a PPC campaign for hundreds of words without analysis, it is not professional and its services are likely to be of poor quality.
How much will a click cost me? Again, this cannot be said in advance with absolute precision. The agency can only tell you a very detailed and approximate price in advance. PPC ads work in the form of an auction with competitors. You can agree on a monthly budget in advance.
Can you measure conversions from your ads? It takes a bit of setup, but of course it is possible. Without conversion tracking, you can't evaluate whether your PPC campaign is paying off or not.
Do you guarantee results? A quality agency will stand behind its work. There are also agencies that reflect the management fee on the results of the campaign.