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Marketing festival 2014: how was it?

Posted: Tue Feb 18, 2025 5:07 am
by suchona.kani.z
In this article, we will share with you our impressions of the speakers, the atmosphere, as well as new trends and old truths of digital marketing.

Fierce discussions, inspiration and geeks everywhere you look: day one
The official Marketing Festival program was launched on Saturday, November 1st in the morning. But for many, this unforgettable experience began on Friday, with participation in thematic workshops . These were one of the novelties of this year. The Saturday program was launched by Jindra Fáborský , the organizer of the entire event , to whom great admiration and thanks are due for organizing such a large event. Many top, especially foreign, experts in online marketing took turns on the stage.

The most prominent figure on Saturday was without a doubt ig database Avinash Kaushik , who, beyond his ideas about dominating social media, offered a distinctive and slightly melodramatic speech, which the Brno theater stage easily tolerated.

Avinash Kaushik David Spinar

Ostrovtip, case studies and standing ovation: day two
After waking up on Sunday morning, there was a sharp lecture by Jan Řezáč , who fights for better web design. On Sunday, there was also talk about search and keywords in the Czech Republic and abroad, when Dr. Peter Meyers took the stage, or the future of Adwords scripts presented by Russell Savage . There was great anticipation for the lecture by Filip Podstavec (he also worked for us at AITOM) , who talked about tools that can help link building be done better. His dazzling "one man show" received a standing ovation, even before the end of the lecture itself.

A new feature compared to last year were the case studies , where 8 speakers took turns on stage and had a whopping 5 minutes to present their successful project. Can mortgages be sold on Facebook or can people be recruited to fill the positions of unpopular insurance agents through an online campaign? Yes, and these case studies showed us that.