How does it look now after optimization?
Posted: Tue Feb 18, 2025 5:54 am
A select number of form fields were chosen to fill out, in a very flexible and versatile way, multiple market segments. There were even open spaces in case the user wanted to add more details.
At the end of the experience, the user had access to the complete buyer persona , with an illustration image and everything. We even offered the possibility to download it as a PDF file!
What was it like before optimization?
This is what the Buyer Persona Generator homepage looked like:
Not bad, huh? Well... we'll see about thatMind-blowing, isn't it? Click here for the full experience !
Why did I choose this experience?
Even though we were living through a global crisis due to the pandemic afghanistan phone number list our engagement level was well above average. People were looking for high-quality digital content, and well... modesty aside, here at Rock Content we are very good at what we do.
However, to our surprise, when we launched the Buyer Persona Generator, the results did not reach the peaks we expected. The audience simply did not engage with the experience until the end. We could see the movement, but the conversion numbers left a bitter taste in our mouths.
And since there aren't enough memorable experiences available online for such an important topic, why not optimize our own and help our audience ? So, I dove into the universe of the Ion platform to understand from the inside how to turn the Buyer Persona Generator into memorable content.
At the end of the experience, the user had access to the complete buyer persona , with an illustration image and everything. We even offered the possibility to download it as a PDF file!
What was it like before optimization?
This is what the Buyer Persona Generator homepage looked like:
Not bad, huh? Well... we'll see about thatMind-blowing, isn't it? Click here for the full experience !
Why did I choose this experience?
Even though we were living through a global crisis due to the pandemic afghanistan phone number list our engagement level was well above average. People were looking for high-quality digital content, and well... modesty aside, here at Rock Content we are very good at what we do.
However, to our surprise, when we launched the Buyer Persona Generator, the results did not reach the peaks we expected. The audience simply did not engage with the experience until the end. We could see the movement, but the conversion numbers left a bitter taste in our mouths.
And since there aren't enough memorable experiences available online for such an important topic, why not optimize our own and help our audience ? So, I dove into the universe of the Ion platform to understand from the inside how to turn the Buyer Persona Generator into memorable content.