Through effective product and service promotion
Posted: Tue Feb 18, 2025 9:44 am
Increase sales and profits: reaching the right customers and driving purchasing behavior. Building a strong brand: Create a positive brand image in the minds of customers through consistent communication and promotion activities.
3. From 4Ps to 7Ps: Expanding the Marketing Mix for the service industry The traditional 4Ps model was developed primarily for tangible products. However, with the growth of the service mexico whatsapp number data industry, this model was expanded to 7Ps , adding three new elements: People: Staff , customer service personnel, brand representatives.
.. are the people who directly interact and create experiences for customers. Process: Processes related to service provision, from receiving requests, processing orders, delivering goods, to after-sales customer care. Physical Evidence: Physical factors such as store space, equipment, staff uniforms, advertising materials.
.. help customers evaluate service quality. 4. Steps to build an effective Marketing Mix strategy (4Ps & 7Ps) Market and target customer analysis: Research the market, identify target customer segments and understand their needs and wants.
3. From 4Ps to 7Ps: Expanding the Marketing Mix for the service industry The traditional 4Ps model was developed primarily for tangible products. However, with the growth of the service mexico whatsapp number data industry, this model was expanded to 7Ps , adding three new elements: People: Staff , customer service personnel, brand representatives.
.. are the people who directly interact and create experiences for customers. Process: Processes related to service provision, from receiving requests, processing orders, delivering goods, to after-sales customer care. Physical Evidence: Physical factors such as store space, equipment, staff uniforms, advertising materials.
.. help customers evaluate service quality. 4. Steps to build an effective Marketing Mix strategy (4Ps & 7Ps) Market and target customer analysis: Research the market, identify target customer segments and understand their needs and wants.