KPIs for SMM are directly related to its main tasks, in particular:
Posted: Tue Feb 18, 2025 11:00 am
Regarding salaries, I would like to note the following. Here are the components of the salary formula: a wide range related to the level of experience, the degree of transparency of the company, and the area in which we work.
Key SMM KPIs to track
content creation . The SMM manager is responsible cameroon telegram data for creating or releasing publications. It is also important to emphasize that the specialist also determines when and how to publish content;
communications . A good SMM specialist remembers that people go to social networks to communicate. So you shouldn't redirect all (even the simplest) questions to the "call the manager" or "fill out the form" function;
Traffic : all people who see your post or ad are traffic, but not all of them convert or even leave leads.
Therefore, the project metrics that are worth tracking will be related to these areas, of course adjusted for your company's goals.
Specifically: what are the KPIs of SMM specialists?
Metrics for evaluating subscriber dynamics
Number/growth of subscribers. The most common and probably the most obvious metric for SMM. Are your channels stagnant or growing? Audience size will help answer. However, keep in mind that this KPI is easy to “trick” and break. Therefore, using the number of subscribers as the main and only criterion is not an option.
Key SMM KPIs to track
content creation . The SMM manager is responsible cameroon telegram data for creating or releasing publications. It is also important to emphasize that the specialist also determines when and how to publish content;
communications . A good SMM specialist remembers that people go to social networks to communicate. So you shouldn't redirect all (even the simplest) questions to the "call the manager" or "fill out the form" function;
Traffic : all people who see your post or ad are traffic, but not all of them convert or even leave leads.
Therefore, the project metrics that are worth tracking will be related to these areas, of course adjusted for your company's goals.
Specifically: what are the KPIs of SMM specialists?
Metrics for evaluating subscriber dynamics
Number/growth of subscribers. The most common and probably the most obvious metric for SMM. Are your channels stagnant or growing? Audience size will help answer. However, keep in mind that this KPI is easy to “trick” and break. Therefore, using the number of subscribers as the main and only criterion is not an option.