The 6 elements that determine the quality of online content
Posted: Wed Feb 19, 2025 4:07 am
In this article: Oral register and writing on the web: much closer than we think Brevity, conciseness, consistency, arrangement of information: in search of the perfect content Attack, Shoulder, Central body and Closing: the four elements of every informative text Using the inverted pyramid technique Hourglass structure of an online text From the Gutenberg diagram to Jakob Nielsen's studies on eye movements Eye tracking and its application to the production of online content .
The Gutenberg diagram and reading on the web canada telegram data The F-shaped diagram and reading online content Other types of eye tracking and their relationship with online content Principles of perception applied to online writing The length of an online text At a glance Create an internal navigation system Use headings No to overly creative titles Yes to bullet points Yes to bold and italics (when necessary) Align to the left Explain acronyms.
Establish and respect editorial standards Create “talking” links From copywriting to user experience: UX Writing What does a UX writer write? The differences between ux writers and copywriters Decalogue for aware web copywriters Oral register and writing on the web: much closer than we think Writing for the web, as we will see even better later, draws much more from the oral register than from the written one.
The Gutenberg diagram and reading on the web canada telegram data The F-shaped diagram and reading online content Other types of eye tracking and their relationship with online content Principles of perception applied to online writing The length of an online text At a glance Create an internal navigation system Use headings No to overly creative titles Yes to bullet points Yes to bold and italics (when necessary) Align to the left Explain acronyms.
Establish and respect editorial standards Create “talking” links From copywriting to user experience: UX Writing What does a UX writer write? The differences between ux writers and copywriters Decalogue for aware web copywriters Oral register and writing on the web: much closer than we think Writing for the web, as we will see even better later, draws much more from the oral register than from the written one.