Benefits of Breadcrumb Navigation and Structured
Posted: Wed Feb 19, 2025 6:36 am
Breadcrumb navigation is a fundamental element for supporting journey discovery - it orients the user and offers access to relevant higher-level pages with a single click. This is especially important when a visitor lands on a page deep in the website hierarchy. For example, on a product page after clicking on a Google long-tail search result.
But it's more than just website usability. Breadcrumbs support every step of the SEO process.
1. More browsing
Internal links generated by breadcrumbs help germany phone number data expose all levels of the hierarchy to search engines. This is especially important for lower levels, which may not be reached without these signals, or when reached, may not reach a high enough priority in Google's crawl queue.
Benefits can be measured by a reduction in the number of "discovered - currently not indexed" exclusions in Google Search Console and increased crawl frequency.
2. Better indexing
Hierarchical links help Google contextualize content and correctly assign pages to the structure of your site . If Google only sees URLs through a sitemap file, it doesn't understand how the URLs are related to each other.
This causes difficulties when Google tries to understand how relevant a given page is in the context of the site. Breadcrumbs support the creation of thematic forces, which are increasingly important in entity-centric indexing.
Benefits can be measured by increasing the number of valid URLs in Google Search Console and faster indexing speed.
But it's more than just website usability. Breadcrumbs support every step of the SEO process.
1. More browsing
Internal links generated by breadcrumbs help germany phone number data expose all levels of the hierarchy to search engines. This is especially important for lower levels, which may not be reached without these signals, or when reached, may not reach a high enough priority in Google's crawl queue.
Benefits can be measured by a reduction in the number of "discovered - currently not indexed" exclusions in Google Search Console and increased crawl frequency.
2. Better indexing
Hierarchical links help Google contextualize content and correctly assign pages to the structure of your site . If Google only sees URLs through a sitemap file, it doesn't understand how the URLs are related to each other.
This causes difficulties when Google tries to understand how relevant a given page is in the context of the site. Breadcrumbs support the creation of thematic forces, which are increasingly important in entity-centric indexing.
Benefits can be measured by increasing the number of valid URLs in Google Search Console and faster indexing speed.