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Be able to master the next communication channels

Posted: Wed Feb 19, 2025 9:30 am
by Shishirgano9
Similar to what digital marketing was like ten years ago, the report recommends preparing for "the next evolutions of communication channels" to anticipate tomorrow's uses. Without being exhaustive, it is a question of looking at chatbots, voice assistants, digital billboards, etc. This allows, among other things, to adapt content formats and to be able to communicate in these new environments, in the long term.

To be able to implement a good new generation jamaica cell phone number list digital marketing strategy, it is imperative to "have the right technological tools and to have implemented a good data architecture". They must allow.

Driving customer engagement across multiple digital channels
To have a stock of data generated by these interactions in a centralized location
Generate insights from the data collected
Create and deliver relevant experiences and content based on these insights
Here is a list of tool recommendations based on the type of business.