Build a Highly Targeted Email List
Posted: Wed Feb 19, 2025 9:34 am
This strategy is especially relevant for B2B email marketing . When you send someone a message, you want them to be the right person, someone worth investing their time and effort in and who can truly benefit from your offer. There’s nothing worse than sending email after email to someone you’ve defined as a decision maker, only to find out they no longer work for your target company! The more irrelevant addresses you have on your list, the lower your engagement rate will be.
Collecting more exclusive data with sales intelligence nepal phone number data and survey tools will allow you to keep your mailing list clean and valuable. What does this mean? You will simply need to conduct pre-sales research by visiting the LinkedIn pages of people who seem like the perfect decision-makers, collecting and verifying contact information. Of course, not everyone has the time to do this – it’s good to have external teams to help you.
The more you know about each segment of your target audience, the more you’ll understand their tone and voice of choice. Some users trust case studies and social proof , while others need in-depth reviews and lots of educational content before they’ll consider you a trustworthy vendor. Content allows you to express yourself creatively and talk about your services, so don’t hesitate to get to work on different types of content for different types of your potential customers.
Collecting more exclusive data with sales intelligence nepal phone number data and survey tools will allow you to keep your mailing list clean and valuable. What does this mean? You will simply need to conduct pre-sales research by visiting the LinkedIn pages of people who seem like the perfect decision-makers, collecting and verifying contact information. Of course, not everyone has the time to do this – it’s good to have external teams to help you.
The more you know about each segment of your target audience, the more you’ll understand their tone and voice of choice. Some users trust case studies and social proof , while others need in-depth reviews and lots of educational content before they’ll consider you a trustworthy vendor. Content allows you to express yourself creatively and talk about your services, so don’t hesitate to get to work on different types of content for different types of your potential customers.