4. Take advantage of network-specific functionality
Posted: Thu Feb 20, 2025 3:54 am
Always conduct a quality check after exporting by watching the video in full after upload.
3. Cross promote and optimize distribution placement
Get the most out of your YouTube and short-form videos by distributing them to other channels. For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter.
Experiment with embedding videos on your brand’s homepage, landing pages, product pages and blog articles. Embedded videos will increase your view count, which sends a positive signal to the YouTube algorithm, extending your reach further and ultimately increasing your conversion rate.
This is an effective strategy we’ve used to grow and promote our india mobile database YouTube channel and Insights blog. Some of our highest performing videos are embedded in blog articles.
When in Rome, do as the Romans do—the same goes for social media networks. Take full advantage of each network’s specific functionality. For example, along with Facebook Ads, add links to sign-ups and landing pages on your Instagram Stories to help drive conversions.
Funnel your audience to other content on your channel or your website with YouTube info cards. Using YouTube info cards to link to another video, playlist, website or brand channel is common, but you can also use cards to add a poll as an interactive element. Beware: you’re limited to five cards per video, so use them wisely.
If you use Sprout, view YouTube card clicks to see if people are clicking on your link or poll.
3. Cross promote and optimize distribution placement
Get the most out of your YouTube and short-form videos by distributing them to other channels. For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter.
Experiment with embedding videos on your brand’s homepage, landing pages, product pages and blog articles. Embedded videos will increase your view count, which sends a positive signal to the YouTube algorithm, extending your reach further and ultimately increasing your conversion rate.
This is an effective strategy we’ve used to grow and promote our india mobile database YouTube channel and Insights blog. Some of our highest performing videos are embedded in blog articles.
When in Rome, do as the Romans do—the same goes for social media networks. Take full advantage of each network’s specific functionality. For example, along with Facebook Ads, add links to sign-ups and landing pages on your Instagram Stories to help drive conversions.
Funnel your audience to other content on your channel or your website with YouTube info cards. Using YouTube info cards to link to another video, playlist, website or brand channel is common, but you can also use cards to add a poll as an interactive element. Beware: you’re limited to five cards per video, so use them wisely.
If you use Sprout, view YouTube card clicks to see if people are clicking on your link or poll.