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Screenshot of LinkedIn post highlighting Target's Take Pride Worlds

Posted: Thu Feb 20, 2025 5:21 am
by shaownhasan
Miller Lite launched the collection on their website on July 26, 2022, but the merchandise line was available on Decentraland at the Meta Lite Bar as well. Users can obtain a J Balvin-inspired hairstyle. They can also enter for a chance to win real-life merchandise including a limited edition boombox. Users just have to visit the bar and play a daily mini game for entry.

Miller Lite even created a tutorial thread on Twitter to argentina phone number data walk fans through the metaverse:



Target
Target launched its first metaverse project within Horizon Worlds called Take Pride worlds. The project was led by Kelsey Dahlager, Senior Manager, Social Evolution.


As its name implies, the project celebrated Pride month. Take Pride was created by a team of LGBTQIA+ designers and Flutt3r, a world builder for Horizon Worlds. The virtual experience offered three worlds for users to explore, play games and more.

The big-box retailer peaked at #46 on the Horizon Worlds “Hot World Chart” out of over 10,000 worlds. Target is known for its DEI efforts, so taking its annual celebration to a new realm illustrates the brand’s ability to embrace change and inclusion.