Types of Internet Advertising: Tools for Promotion on the Web
Posted: Thu Feb 20, 2025 9:02 am
To make effective advertising on the Internet, it is not enough to simply create a good ad or banner and launch impressions in all possible channels. It is necessary to evaluate the advantages and disadvantages of each tool, determine the most suitable for your project, find out the habitats of your target audience, develop a strategy, levers of influence, etc. For a better understanding of the features of various promotion methods, let's consider the types of Internet advertising.
The most commonly used and effective are:
contextual advertising (both search and advertising networks);
All of them have their own subtleties of interaction with the uganda cell phone number list audience. Understanding these features will allow you to determine the most optimal option for your project.
Contextual advertising
It is displayed according to the content (context) of the page the user is on. There are two types:
search (displayed directly in search results in accordance with the user's request);
Contextual advertising on search
thematic (shown in advertising networks, on partner sites in accordance with the content of the web page or the user’s behavioral characteristics).
Example of thematic advertising on Avito
In the RU segment, the most popular contextual advertising services are Yandex.Direct and Google AdWords, which allow you to place ads in the Yandex and Google search engines, respectively.
Context is considered one of the most effective types of advertising on the Internet in terms of attracting direct sales. The advertiser pays only for transitions (clicks) to the advertised page. And only users interested in the product click. This is a lightning-fast way to attract potential customers. Already on the day of launch, the advertiser can receive the first leads. But when funding ends, the impressions will also stop.
Search advertising is a text-and-graphic ad that looks exactly the same as the snippets in the search results: title, description and additional information (contact information and address, quick links, clarifications, ratings from catalogs, etc.), which the advertiser adds at his own discretion.
The most commonly used and effective are:
contextual advertising (both search and advertising networks);
All of them have their own subtleties of interaction with the uganda cell phone number list audience. Understanding these features will allow you to determine the most optimal option for your project.
Contextual advertising
It is displayed according to the content (context) of the page the user is on. There are two types:
search (displayed directly in search results in accordance with the user's request);
Contextual advertising on search
thematic (shown in advertising networks, on partner sites in accordance with the content of the web page or the user’s behavioral characteristics).
Example of thematic advertising on Avito
In the RU segment, the most popular contextual advertising services are Yandex.Direct and Google AdWords, which allow you to place ads in the Yandex and Google search engines, respectively.
Context is considered one of the most effective types of advertising on the Internet in terms of attracting direct sales. The advertiser pays only for transitions (clicks) to the advertised page. And only users interested in the product click. This is a lightning-fast way to attract potential customers. Already on the day of launch, the advertiser can receive the first leads. But when funding ends, the impressions will also stop.
Search advertising is a text-and-graphic ad that looks exactly the same as the snippets in the search results: title, description and additional information (contact information and address, quick links, clarifications, ratings from catalogs, etc.), which the advertiser adds at his own discretion.