Native advertising appeared precisely because
Posted: Thu Feb 20, 2025 9:03 am
To make the native more natural, the product's disadvantages are often also indicated if the content is of a review nature. If it is a regular mention or appearance in the frame (while the article or video itself is not about the product), then there is no need to focus on it. Otherwise, it will look too suspicious.
of “banner blindness” in people, which has already turned from simply “banner” into completely “advertising”. Even contextual search ads, which are not much different from snippets of natural search results, are ignored in situations where the user does not intend to make a purchase.
Viral Marketing
Viral marketing is a technique in which information (video, image) is senegal cell phone number list distributed by users themselves in a progression close to geometric. The advertiser is only required to create creative, interesting and "catchy" material so that people would want to share it with their friends. And then, due to its uniqueness and creativity, it will spread very quickly across the Internet.
The whole difficulty of this method is in creating such content. And the key word here is "content". Viral marketing cannot be obvious advertising, and if it is, it must be too good to be shared. It can be a video, text, image, program, game, or even a rumor about something. Often, companies deliberately "throw in" this or that rumor about themselves so that the information spreads throughout the entire Internet. Sometimes not very good, to hook the audience more. And even if it is negative, it is still PR.
A good example of viral marketing is the aggressive advertising of Burger King, which was trumpeted in all public social networks.
Example of Burger King viral ad
Yes, initially these were offline banners and billboards, but the advertising “hooked” people so much that they began to actively distribute these photographs across the Internet.
of “banner blindness” in people, which has already turned from simply “banner” into completely “advertising”. Even contextual search ads, which are not much different from snippets of natural search results, are ignored in situations where the user does not intend to make a purchase.
Viral Marketing
Viral marketing is a technique in which information (video, image) is senegal cell phone number list distributed by users themselves in a progression close to geometric. The advertiser is only required to create creative, interesting and "catchy" material so that people would want to share it with their friends. And then, due to its uniqueness and creativity, it will spread very quickly across the Internet.
The whole difficulty of this method is in creating such content. And the key word here is "content". Viral marketing cannot be obvious advertising, and if it is, it must be too good to be shared. It can be a video, text, image, program, game, or even a rumor about something. Often, companies deliberately "throw in" this or that rumor about themselves so that the information spreads throughout the entire Internet. Sometimes not very good, to hook the audience more. And even if it is negative, it is still PR.
A good example of viral marketing is the aggressive advertising of Burger King, which was trumpeted in all public social networks.
Example of Burger King viral ad
Yes, initially these were offline banners and billboards, but the advertising “hooked” people so much that they began to actively distribute these photographs across the Internet.