End-to-end analytics: what is it and why is it needed?
Posted: Thu Feb 20, 2025 9:05 am
End-to-end analytics is a tool for assessing marketing profitability. As a rule, end-to-end analytics isdashboard group, which combine data from counters, advertising accounts, call tracking and the obligatory element – CRM.
There are many variations of what indicators to collect, how to visualize them and in what sections to present them, but it is the availability of data on closed deals that distinguishes end-to-end analytics from any other. If you have an automatically updated report, by which you can evaluate the payback of a separate advertising channel or campaign (from costs and traffic volume to closed deals and profits from them), congratulations, you have end-to-end analytics set up!
Goals and objectives of end-to-end analytics
The key goal of end-to-end analytics is to increase the net profit of a exit cell phone number list business through marketing analysis and optimization. This goal is achieved by solving the following tasks:
Identifying effective channels and targeting. Understanding which audiences bring in stable income will allow you to scale the result by allocating an additional budget or testing similar audiences in other tools. You will also avoid a slump in the event of thoughtless disconnection of an audience that actually brings in profit.
Identify ineffective advertising campaigns and tools. Optimize channels and campaigns that do not bring closed deals. If optimization does not produce an effect, turn them off and distribute the budget to effective campaigns or testing new tools.
Order funnel optimization. Identify at what stage of deal closing the greatest loss of potential clients occurs and eliminate these bottlenecks. Perhaps the problem is in a specific campaign that brings low-quality traffic, in a complex application form or an outdated script for managers.
There are many variations of what indicators to collect, how to visualize them and in what sections to present them, but it is the availability of data on closed deals that distinguishes end-to-end analytics from any other. If you have an automatically updated report, by which you can evaluate the payback of a separate advertising channel or campaign (from costs and traffic volume to closed deals and profits from them), congratulations, you have end-to-end analytics set up!
Goals and objectives of end-to-end analytics
The key goal of end-to-end analytics is to increase the net profit of a exit cell phone number list business through marketing analysis and optimization. This goal is achieved by solving the following tasks:
Identifying effective channels and targeting. Understanding which audiences bring in stable income will allow you to scale the result by allocating an additional budget or testing similar audiences in other tools. You will also avoid a slump in the event of thoughtless disconnection of an audience that actually brings in profit.
Identify ineffective advertising campaigns and tools. Optimize channels and campaigns that do not bring closed deals. If optimization does not produce an effect, turn them off and distribute the budget to effective campaigns or testing new tools.
Order funnel optimization. Identify at what stage of deal closing the greatest loss of potential clients occurs and eliminate these bottlenecks. Perhaps the problem is in a specific campaign that brings low-quality traffic, in a complex application form or an outdated script for managers.