For publishers: rethinking the relationship with platforms
Posted: Thu Feb 20, 2025 9:26 am
A new step has been taken in the publisher-platform relationship which highlights the flagrant imbalance between the resources and power of these two entities and the ethical problems which result from it.
Control over one’s own revenue model is now seen by iran cell phone number list publishers as the key to success. Media outlets are seeking to limit their dependence on platforms and to derive their revenues from a model based on the diversification of their offering : subscriptions, of course, but also new value-added products such as newsletters, events, derivative products, sponsored content, affiliate links and agency services.
In this diversified offering, subscription revenues play a major role. Among the 12 publishers surveyed, the three “digital natives” BuzzFeed News, HuffPost and Vox, have all launched subscription offers this year.
Control over one’s own revenue model is now seen by iran cell phone number list publishers as the key to success. Media outlets are seeking to limit their dependence on platforms and to derive their revenues from a model based on the diversification of their offering : subscriptions, of course, but also new value-added products such as newsletters, events, derivative products, sponsored content, affiliate links and agency services.
In this diversified offering, subscription revenues play a major role. Among the 12 publishers surveyed, the three “digital natives” BuzzFeed News, HuffPost and Vox, have all launched subscription offers this year.