Various players to tighten
Posted: Sat Feb 22, 2025 6:31 am
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A poor economic climate and a decline in the number of iceland cell phone number list new subscribers are forcing the their belts. Overall spending on original content is expected to fall from 6% in 2022 to just 2% this year . The trend affects major TV channels such as RTL, ITV or the Italian Mediaset but also the main streaming services. Disney had quickly caught up with Netflix in a year 2022 where AVOD has broken through .
The streaming giants are seeing a lower number of subscribers than expected, and must face increasing operating costs for their platform . As a result, investments by HBO Max, Disney Plus and Netflix will remain up but by only 8% compared to 25% in 2022 . Some, like the American Roku , are looking for new sources of revenue by marketing their own range of screens optimized for streaming .
A poor economic climate and a decline in the number of iceland cell phone number list new subscribers are forcing the their belts. Overall spending on original content is expected to fall from 6% in 2022 to just 2% this year . The trend affects major TV channels such as RTL, ITV or the Italian Mediaset but also the main streaming services. Disney had quickly caught up with Netflix in a year 2022 where AVOD has broken through .
The streaming giants are seeing a lower number of subscribers than expected, and must face increasing operating costs for their platform . As a result, investments by HBO Max, Disney Plus and Netflix will remain up but by only 8% compared to 25% in 2022 . Some, like the American Roku , are looking for new sources of revenue by marketing their own range of screens optimized for streaming .