How to launch advertising in VKontakte communities
Posted: Sat Feb 22, 2025 9:14 am
There are two types of advertising in VK groups.
Targeted . It is set up through the advertising account, subscribers of certain communities are selected as the target audience - this way you can select one or several groups.
Integration. This is basically an agreement with the group administrator so that he/she can post your advertising content. You can write to the community owner directly or choose through the catalog of native integrations - an application with a list of contacts for all groups. The advertising format is varied: a post, a survey, a contest or a video, pictures and covers.
The cost of targeted advertising in VK is the same as we find your cell phone number list described above. And the price of promotion in communities is set by its owners. Usually they are guided by the statistics of their public: the better it is, the more subscribers, the higher the price.
Conclusions
The cost of advertising in VK is calculated on the auction principle. If you offer more, the ads will be shown more often.
For those who don’t want to get into it, there is automatic setup and optimization.
To avoid using up your budget, you can set a daily limit.
The more precise the targeting, the more efficiently the money will be spent: there will be no expenses on non-targeted impressions.
You can set aside the first few days to test different formats.
The effectiveness of ads is monitored using statistics and UTM tags. Ineffective ones should be disabled.
It is better to create the first campaign of a little-known brand with CPC payment, and switch to CPM once it becomes more popular.
If prices rise, it means that advertising is working worse than competitors – there are fewer clicks.
If you decide to use integration, look not only at the number of subscribers, but also at their activity. The indicators are available through the group statistics.
You can set up advertising yourself or use the services of professionals. Ingate specialists will do everything to effectively use your advertising budget.
* Belongs to the Meta company, which is recognized as extremist and banned in the Russian Federation.
Targeted . It is set up through the advertising account, subscribers of certain communities are selected as the target audience - this way you can select one or several groups.
Integration. This is basically an agreement with the group administrator so that he/she can post your advertising content. You can write to the community owner directly or choose through the catalog of native integrations - an application with a list of contacts for all groups. The advertising format is varied: a post, a survey, a contest or a video, pictures and covers.
The cost of targeted advertising in VK is the same as we find your cell phone number list described above. And the price of promotion in communities is set by its owners. Usually they are guided by the statistics of their public: the better it is, the more subscribers, the higher the price.
Conclusions
The cost of advertising in VK is calculated on the auction principle. If you offer more, the ads will be shown more often.
For those who don’t want to get into it, there is automatic setup and optimization.
To avoid using up your budget, you can set a daily limit.
The more precise the targeting, the more efficiently the money will be spent: there will be no expenses on non-targeted impressions.
You can set aside the first few days to test different formats.
The effectiveness of ads is monitored using statistics and UTM tags. Ineffective ones should be disabled.
It is better to create the first campaign of a little-known brand with CPC payment, and switch to CPM once it becomes more popular.
If prices rise, it means that advertising is working worse than competitors – there are fewer clicks.
If you decide to use integration, look not only at the number of subscribers, but also at their activity. The indicators are available through the group statistics.
You can set up advertising yourself or use the services of professionals. Ingate specialists will do everything to effectively use your advertising budget.
* Belongs to the Meta company, which is recognized as extremist and banned in the Russian Federation.