How to Increase Website CTR in Search: Techniques and Tips
Posted: Sat Feb 22, 2025 9:15 am
The data is provided for the entire world and does not take into account the Google Ads advertising shutdown in 2022. This indicator does not depend on the topic.
In Yandex, these indicators are distributed even more sharply due to the abundance of advertising, so the importance of promotion to the top 3 becomes even more obvious.
How to increase CTR of a site in search: techniques and tricks - image 2
In different niches, the distribution of CTR between search us cell phone number list positions may be different, as indicated bystudy. The dominance of 1 result in the search results is especially evident for the topics “Tourism” and “Real Estate”.
The first position collects most of the clicks:
How to increase CTR of a site in search: techniques and tricks - image 3
How to increase CTR of a site in search: techniques and tricks - image 4
Colleagues in the market have already conducted research into the niche and concluded thatbranded queries have the highest CTR,on which we have limited influence in promotion practice.
However, we mainly deal with non-branded queries, and we need to work with them when promoting. Our goal is to attract traffic for such queries.
For commercial and informational queries, we can increase CTR in Yandex and Google search engines only by improving snippets.
How to create the best snippets in a niche?
For sites that rank near the top or are already inside the top 10, you can implement a set of features to improve CTR and advance within the top
In Yandex, these indicators are distributed even more sharply due to the abundance of advertising, so the importance of promotion to the top 3 becomes even more obvious.
How to increase CTR of a site in search: techniques and tricks - image 2
In different niches, the distribution of CTR between search us cell phone number list positions may be different, as indicated bystudy. The dominance of 1 result in the search results is especially evident for the topics “Tourism” and “Real Estate”.
The first position collects most of the clicks:
How to increase CTR of a site in search: techniques and tricks - image 3
How to increase CTR of a site in search: techniques and tricks - image 4
Colleagues in the market have already conducted research into the niche and concluded thatbranded queries have the highest CTR,on which we have limited influence in promotion practice.
However, we mainly deal with non-branded queries, and we need to work with them when promoting. Our goal is to attract traffic for such queries.
For commercial and informational queries, we can increase CTR in Yandex and Google search engines only by improving snippets.
How to create the best snippets in a niche?
For sites that rank near the top or are already inside the top 10, you can implement a set of features to improve CTR and advance within the top