3 Ways to Monitor Call Script Compliance

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Record managers' conversations using IP telephony . This will help you see errors in the employees' work and come up with ways to improve the script. If sellers know that their work can be randomly checked, they will work with greater motivation and discipline.

Use the services of an auditor . A "secret shopper" will call the company under the guise of an interested client and give you reports on how managers work.


Use speech analytics services . They saudi phone number sample can convert phone conversations into text format and analyze the results by keywords. These services also find dialogues with conflicts, places where managers were unable to provide answers to clients, and cases of deviation from the script. To receive a report on the results, you need to wait about a minute.

Who writes the scripts?
Scriptologists are engaged in creating scripts for calls. They usually work in companies that provide services for organizing the process of trade through cold calls. In addition to writing scripts, these specialists create guidelines so that the company's activities bring in more sales.

After scriptologists receive an offer to fulfill an order, they first study how the company does business and examine the commercial offer that needs to be promoted. Specialists analyze the customer's target audience and determine the scale required for promotion.

Who writes the scripts?

For example, if you have a cafe, then scriptologists can limit themselves to working with the local population. If you sell industrial equipment for enterprises, then promotion through other regions of the country may be required.

Script specialists need to understand all this at the stage of receiving an order. After that, they will formulate the strengths of your product and differentiate it from competitors. Differentiation is the definition of the advantages of your product against the background of the disadvantages of products of competing companies.


For example, your company makes monuments in four days, while your business competitors do the same in six days. In this case, the setup will be as follows: "We make monuments faster than anyone else in the city!" Or this example: your target audience builds cottages in an area where there are no normal highways yet. The setup can be as follows: "We will deliver any building materials even on a bad road."