Social media marketing

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The measurability of individual measures and campaigns makes it possible to evaluate the data and identify optimization potential. Ideally, such optimization should not take place at the end of a campaign, but rather during the ongoing campaign.

Ultimately, performance marketing is comprised of a multitude of individual marketing areas. The most important performance marketing tools include:

Search Engine Advertising (SEA) and Search Engine Optimization (SEO) are essential botim database for performance marketing. SEA allows products or services to be actively promoted on search engines such as Google, Bing, and others. Various SEO measures also make it possible to improve the organic search engine ranking of a company or brand.

Social media marketing (SMM) is becoming increasingly important for companies of all sizes to reach their target audience. Various techniques and tools can improve a brand's or company's presence on social networks such as Facebook, Twitter, or Instagram.