Keyword gap analysis helps you compare your website with your competitors to identify the search terms that rank highest and attract the most traffic.
Start by listing at least three leading organic competitors in your niche that have a higher overall share of voice than your website.
Then use a keyword research tool like SEOptimer to find the keywords your website is ranking for . Look for search terms that are missing from your SEO strategy.
SEOptimer shows the estimated traffic each keyword brings to your website. truemoney database Keyword-driven traffic data helps you select the most valuable keywords for your search engine optimization plan.
Use the data to create a list of all missing keywords relevant to your business.
Repeat for all other competitor domains. Now you have a list of "high-value" keywords that your competitors are targeting, but you aren't.
Create new pages for these keywords and prepare "human-centric content" to outperform your competitors and capture their organic traffic share.
2. Create "high-quality content" with "topic clusters"
Helpful content positions your brand as a trusted expert, promotes industry conversations, and increases your company's presence in relevant discussions.
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