What is an Ideal Client Profile

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It includes [key characteristics] such as [industry], [company size], [revenue] and [common challenges] and provides a strategic overview to help agencies identify their most valuable target markets.

A buyer persona is a semi-fictional representation of an individual decision-maker within that ideal company. It includes specific details such as the person's job role, goals, pain points, and buying behavior.



Essentially, the ideal customer profile defines the company, while the buyer persona ios database represents the key people within that company who make the purchasing decisions.