Live streams make everything feel immediate. People tune in because they don't want to miss anything, and if you add limited-time offers, it's even better. It's personal, interactive, and it encourages people to take immediate action, making it one of the most compelling sales promotion ideas.
Example
: This is what QVC has been doing forever. The live stream shows products with discounts as they pass by, and people rush to make a purchase before it's gone. It's the formula that works, and like I said, it still works.
How to run
Choose the platform that's right for your self employed database audience (Instagram, Facebook, YouTube), wherever they already are.
Use live streaming to show your products in action. Highlight benefits and answer questions while people watch.
Announce exclusive offers available only during the stream. This creates a sense of urgency and encourages people to buy immediately.
Promote your event in advance. Let people know when and where the live stream will take place so they don't miss it.
Live Streaming Promotions
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