Frequency is the average
Posted: Thu Apr 17, 2025 8:50 am
To address this, it's often necessary to introduce new creative elements into your ad set, and it's critical to spot the early signs of decline (as the dentist says).
A couple of easy metrics to monitor to detect ad decline early are CPM and CTR. Ninety-nine percent of the time, CPM is a useless metric in Facebook advertising (because a high CPM doesn't necessarily mean a high CPA). However, when compared over time with CTR, it becomes much more interesting.
You can spot ad decline when the CPM starts to increase, and chinese overseas british data you'll often see the CTR decrease accordingly. This is because you're reaching a lower-quality audience within your target audience or because people are tired of seeing your ad.
Frequency: your ad. The ideal frequency will depend on your audience: if they don't know you, they may take a little longer to react to the ad than, for example, your fans, so a slightly higher frequency is acceptable.
However, if your ad has been viewed 6.2 times and isn't achieving the desired results? Then it's likely underperforming, and it's time to update or pause it.
A couple of easy metrics to monitor to detect ad decline early are CPM and CTR. Ninety-nine percent of the time, CPM is a useless metric in Facebook advertising (because a high CPM doesn't necessarily mean a high CPA). However, when compared over time with CTR, it becomes much more interesting.
You can spot ad decline when the CPM starts to increase, and chinese overseas british data you'll often see the CTR decrease accordingly. This is because you're reaching a lower-quality audience within your target audience or because people are tired of seeing your ad.
Frequency: your ad. The ideal frequency will depend on your audience: if they don't know you, they may take a little longer to react to the ad than, for example, your fans, so a slightly higher frequency is acceptable.
However, if your ad has been viewed 6.2 times and isn't achieving the desired results? Then it's likely underperforming, and it's time to update or pause it.