Facebook Desktop Right Column
Posted: Thu Apr 17, 2025 9:54 am
Facebook Mobile News Feed
Desktop News Feed
Use desktop placement to place ads in the news feeds of users browsing Facebook on their computer or Mac. For example, this allows you to reach people browsing Facebook at work (shhhh!), or perhaps reach people working from home. Combined with the mobile news feed, this can be a great tactic.Desktop Right Column
Like desktop news, this placement allows you to reach people browsing Facebook from their desktop. However, instead of in the News Feed, the ad appears on the right side of the News Feed, in lawyer data the right column. The performance of this placement can vary: some e-commerce brands will get a very good CPA, while others will get very little engagement.
At Driftrock, this type of positioning is not a priority for us.
Facebook Audience Network
This placement allows you to reach people with Facebook ads, but outside of Facebook.
Desktop News Feed
Use desktop placement to place ads in the news feeds of users browsing Facebook on their computer or Mac. For example, this allows you to reach people browsing Facebook at work (shhhh!), or perhaps reach people working from home. Combined with the mobile news feed, this can be a great tactic.Desktop Right Column
Like desktop news, this placement allows you to reach people browsing Facebook from their desktop. However, instead of in the News Feed, the ad appears on the right side of the News Feed, in lawyer data the right column. The performance of this placement can vary: some e-commerce brands will get a very good CPA, while others will get very little engagement.
At Driftrock, this type of positioning is not a priority for us.
Facebook Audience Network
This placement allows you to reach people with Facebook ads, but outside of Facebook.