What is target audience?
Posted: Sat Apr 19, 2025 5:25 am
Target audience, in simple and objective terms, is the audience of a business. These are people to whom the brand is dedicated, who identify with its product or service and who are more willing to make a purchase.
It is a group of consumers with similar characteristics, which a company identifies in the market and to whom it directs its tunisia mobile database and campaigns to achieve the highest number of sales. It is a profile of people who have the potential to become customers.
Generally, a target audience is defined through research and studies. Information such as age, gender, social class and preferences are collected, thus forming the characteristics of the profile.
It is worth highlighting that the more complete the data collected about the target audience, the more chances the brand will have of truly winning them over and building a solid relationship with them.
Based on this information, the company can direct its marketing actions to this audience, which will be more likely to interact and make purchases.
As a result, marketing strategies, campaigns and communication pieces are targeted at this demographic group in the hope of converting sales, as they are people with a greater affinity with the brand and are more likely to become customers.
It is a group of consumers with similar characteristics, which a company identifies in the market and to whom it directs its tunisia mobile database and campaigns to achieve the highest number of sales. It is a profile of people who have the potential to become customers.
Generally, a target audience is defined through research and studies. Information such as age, gender, social class and preferences are collected, thus forming the characteristics of the profile.
It is worth highlighting that the more complete the data collected about the target audience, the more chances the brand will have of truly winning them over and building a solid relationship with them.
Based on this information, the company can direct its marketing actions to this audience, which will be more likely to interact and make purchases.
As a result, marketing strategies, campaigns and communication pieces are targeted at this demographic group in the hope of converting sales, as they are people with a greater affinity with the brand and are more likely to become customers.