This is because people are giving more importance
Posted: Sat Apr 19, 2025 5:57 am
Influencer marketing has been around for a while now, but it has been gaining more and more relevance in the market. We can now say that we are living in an era of collaboration and digital partnerships, where this tactic is being used to reach new audiences, increase website traffic, and increase sales.
to content from other people (influencers), to whom they feel closer, than to content from companies.
However, the way influencer marketing is afghanistan mobile database is changing over time. This is because today, a brand’s influencers are not just “posters” but true ambassadors for the company.
Therefore, it is increasingly important to be careful when defining who will be the spokespeople for a brand. Thus, it is essential to establish partnerships and have ambassadors who have values that make sense for the company and, of course, that the influencer also feels make sense for their own image.
5. Videos
The use of videos in digital marketing strategies is nothing new. However, this content format has been gaining more and more traction with TikTok, Instagram and YouTube, as these platforms have prioritized delivering videos to users, and can therefore be an excellent way to capture the public's attention.
Furthermore, it is worth noting that video strategies vary according to each platform. While YouTube allows and values longer, more explanatory content with longer descriptions, shorter, more objective videos are popular on TikTok and Instagram.
In this scenario, it is important to evaluate which video formats make sense for each company and produce creative, original content that adds value to the user.
Because it is a dynamic format, video allows the brand to produce diverse content, which can be educational, motivational, present products, include interviews with experts, curiosities and other topics that are of interest to the end customer.
6. Quality content
It is essential to understand that people relate to people. This has a direct impact on the way advertising has been produced and consumed in recent years, especially on social media.
Just one look is enough to realize that content production has gained strength and that rigid advertising, whose focus was to simply talk about the product, is no longer the best way out.
As a solution, companies have been looking for increasingly creative ways to attract consumers, offering relevant and quality content.
Another big bet for 2023 is interactive content, which places the user at the center of the purchasing journey, showing that the brand cares about their pain points, needs, desires and opinions, which is extremely important not only for winning new customers, but also for their loyalty.
to content from other people (influencers), to whom they feel closer, than to content from companies.
However, the way influencer marketing is afghanistan mobile database is changing over time. This is because today, a brand’s influencers are not just “posters” but true ambassadors for the company.
Therefore, it is increasingly important to be careful when defining who will be the spokespeople for a brand. Thus, it is essential to establish partnerships and have ambassadors who have values that make sense for the company and, of course, that the influencer also feels make sense for their own image.
5. Videos
The use of videos in digital marketing strategies is nothing new. However, this content format has been gaining more and more traction with TikTok, Instagram and YouTube, as these platforms have prioritized delivering videos to users, and can therefore be an excellent way to capture the public's attention.
Furthermore, it is worth noting that video strategies vary according to each platform. While YouTube allows and values longer, more explanatory content with longer descriptions, shorter, more objective videos are popular on TikTok and Instagram.
In this scenario, it is important to evaluate which video formats make sense for each company and produce creative, original content that adds value to the user.
Because it is a dynamic format, video allows the brand to produce diverse content, which can be educational, motivational, present products, include interviews with experts, curiosities and other topics that are of interest to the end customer.
6. Quality content
It is essential to understand that people relate to people. This has a direct impact on the way advertising has been produced and consumed in recent years, especially on social media.
Just one look is enough to realize that content production has gained strength and that rigid advertising, whose focus was to simply talk about the product, is no longer the best way out.
As a solution, companies have been looking for increasingly creative ways to attract consumers, offering relevant and quality content.
Another big bet for 2023 is interactive content, which places the user at the center of the purchasing journey, showing that the brand cares about their pain points, needs, desires and opinions, which is extremely important not only for winning new customers, but also for their loyalty.