Defining Buyer Personas

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When you decide to launch a marketing campaign, one of the most important aspects to define is the target, which represents that group of people who share specific interests and behaviors.

For this reason, the definition of Buyer Personas refers to general representations of typical customers of a business, which are defined precisely by their specific characteristics. Buyer Personas are the representation of “ideal” people with the typical characteristics of a specific segment of the public to which they refer.

Profiling takes into account both interests and purchasing behaviors as india car owner data well as other variables, such as demographic data, what role one has in the family and within society, educational background and professional path and technological skills.

After having drawn up the identikit, we move on to building ad hoc marketing campaigns, which make the strategies aimed at that specific audience area even more effective.