Your landing pages don't look credible

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When your value proposition is clear and consistent across all touchpoints, visitors quickly understand what you offer and why it matters to them. This clarity can make the difference between a bounce and a conversion.

You could have the best product in the world, but if your landing page doesn't look trustworthy, your website traffic won't convert.

Potential customers want to know that they are dealing with a legitimate business and that they will not be scammed. This is where social proof signals come in . These are small credibility signals that tell visitors that you are the real deal.

Customer testimonials are a great example. They are like word-of-mouth recommendations, but on your website.

You can collect these testimonials from satisfied customers or get them from platforms like Trustpilot or Google Reviews .

Example of Adding a Celebrity Testimonial to a Popup
Another powerful sign of trust? The logos of the brands you’ve worked with. If the big benin telemarketing data names trust you, visitors can see that they trust you, too.

And don’t forget the numbers: if you’ve helped thousands or millions of users, make sure that information is front and center.

Example of Showing the Number of Subscribers in a Popup
Sharing a quick win OptinMonster got. Our PPC landing page wasn’t performing well, so we decided to revamp it using SeedProd , a WordPress landing page builder.

Using SeedProd, we added a rotating testimonial block to display reviews from multiple customers without cluttering the page.

We also included the logos of the brands that have been working on it and the total number of users (at that point) who have used OptinMonster.